Web Marketing For Dummies®

Claim your space in the online marketplace!Develop a plan, build a marketing-effective site, and create word-of-Web campaignsLaunching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budgetDiscover how toMake your site search engine friendlyClose a sale on your siteDrive traffic to your siteCreate an online marketing planTake advantage of guerilla marketingMaximize your marketing dollars